Hi, I'm Hank.

I'm a Canadian entrepreneur and GTM operator. Some people call me a GTM hacker.

My background is in fintech, FP&A, lending operations and early-stage startups. I've worked across finance, sales, partnerships, market research, distribution and startup building.

These days I build my own AI agents, crawlers, automations and internal GTM software, and then I use them in the market myself.

I started HustleGTM because most founders don't need another strategy deck. They need someone to go find the market with them, test what works and build the machine around it.